Jim Thompson X Zee Nunew Launch Event – A Star-Studded Fashion Spectacle

The highly anticipated Collection debuted to overwhelming excitement, uniting fashion lovers and devoted fans in a celebration of style and creativity.

Bangkok, 4 March 2025- Jim Thompson Lifestyle Store at The Storeys, One Bangkok, became the epicenter of fashion and fandom with the debut of the highly anticipated Jim Thompson x Zee NuNew Collection. This exclusive collaboration between Thailand’s iconic lifestyle brand and superstar duo Pruk ‘Zee’ Panich and Chawarin ‘NuNew’ Perdpiriyawong captivated fashion lovers and devoted ZonZon fans, turning the launch into a true celebration of style, culture, and community. Since the collection announcement, the excitement surrounding this launch has received an overwhelming response, with the hashtag #JimThompsonxZeeNuNew ranking as a top hashtag on X.

Jim Thompson X Zee NuNew collection reflects their distinct aesthetics, blending urban casual with resort wear. Featuring signature prints, silk, linens, and a versatile color palette, the collection embodies effortless style.

“This collection reflects my journey – not just in fashion, but in the experiences that have shaped me. Collaborating with NuNew made it even more special. Seeing the love and support from our fans means everything to us,” said Pruk ‘Zee’ Panich.

Chawarin ‘NuNew’ Perdpiriyawong added, “I wanted this collection to reflect my style – effortless yet meaningful. Collaborating with Jim Thompson was exciting, allowing me to bring my vision to life while staying true to what resonates with our fans.”

The collection, designed for effortless style, combines breathable fabrics, relaxed silhouettes, and timeless appeal. Key pieces include Duchess Shirt, featuring a bold red rose print that draws inspiration from their first Jim Thompson event. The Hawaii Linen Shirt in gray with an embroidered coconut tree motif, pairs with white and gray Drawstring Linen Shorts also with an embroidered coconut tree motif for a relaxed summer look. NuNew’s favorite, the Mandarin Long Sleeves Stripe Shirt, in white and gray is easily styled with black or white Fisherman Pants for versatility. Rounding out the casual collection is the JT Signature Cotton T-Shirt in burgundy and white. Accessories include the Woven Stripe Capri Beach Bag, available in white and beige with “ZEE NUNEW” embroidery, offering both style and practicality.

An Unforgettable Fashion Moment

Devoted fans gathered for the exclusive unveiling, where Zee and NuNew personally introduced the collection and shared insights into their creative process. Adding to the excitement, the duo delivered an intimate performance of Your Season, captivating the audience. Seventy winners from the special event at Jim Thompson One Bangkok received exclusive access to prime viewing at the launch. Meanwhile, twenty lucky fans got to take a Polaroid photo with Zee and NuNew. Social media buzzed as fans shared their excitement, celebrating the collection and their idols.

A Brand That Celebrates Creativity

Jim Thompson’s Marketing Director, Nunnapat Verojanavat, highlighted the significance of the collaboration, stating, “Jim Thompson is about storytelling and innovation, and this collaboration exemplifies that. Zee and NuNew’s talent and vision align perfectly with our brand. The incredible support from their fans, which we first saw at the grand opening of the Jim Thompson Heritage Quarter, has made this collaboration even more special. Their influence is undeniable, and this collection truly showcases their creativity and fashion sensibility.”

The Jim Thompson x Zee NuNew collection is now available at Jim Thompson stores across Thailand, including at Jim Thompson Flagship Store (Surawong Road), Jim Thompson Iconic Store (Jim Thompson Heritage Quarter, Soi Kasemsan 2), Siam Paragon, CentralWorld, ICONSIAM, EmQuartier, One Bangkok, and online at jimthompson.com. For more information, visit @jimthompson.official on Instagram and @jimthompsonth on X.

#JimThompsonxZeeNuNewEvent #JimThompsonxZeeNuNew #ZeeNuNew #JimThompson #BeyondSilk

About Jim Thompson

No brand spells heritage like Jim Thompson, the Thai Silk Company founded in 1951 by James H.W. Thompson, an architect, art collector, socialite, and entrepreneur who is recognized as the driving force behind the revival of Thailand’s silk industry. Jim Thompson’s disappearance remains one of Southeast Asia’s most intriguing unsolved mysteries.

Today, Jim Thompson is the iconic global lifestyle brand from Thailand with a reputation for beautiful silks and “Beyond Silk”.

ที่มา : จิม ทอมป์สัน / วิวาลดี้ อินทิเกรเต็ด พับลิค รีเลชั่นส์
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